A very informative Post by Rajesh Dhanapal from Infosys.
In the current era the customers are not interested to wait for months and years for BI project implementation. The customers are keen on quick wins rather than implementing the BI solution from scratch by following traditional BI approach. The Oracle BI Apps solution provides head start for the organisation to reach the to-be state quicker with reduced time and effort, and reduced risk.Read Details
Oracle Application World 
I think that everything posted was very logical. However, what about this?
what if you were to create a awesome headline? I am
not saying your information is not good., however suppose you
added a title to maybe grab folk’s attention? I mean Oracle BI Apps – What are customers interested in? | Oracle Application World is a little vanilla. You should glance at Yahoo’s home page and see how they create
article titles to get people interested. You might add a
related video or a related pic or two to grab readers interested about what you’ve written. In my opinion, it might make your website a little bit more interesting.